What is the future of digital marketing in India?Introduction
This 21st century is technologically advanced in almost every way. The access to the internet has enhanced the way through which people use their electronic devices such as mobile phones, computers, and laptops. Furthermore, this enhanced use of electronic devices and technology is opening new opportunities for people and businesses to strengthen their sustainability in the market. Moreover, these new opportunities are ensuring a bright future of digital marketing in India. India has seen a rapid digital growth in recent years due to the digital India programme launched by the Government of India. As per the data from “Statista”- Internet users in India has increased to 700 million in 2020 from 400 million in 2015 and is expected to grow by 1000 million till 2025. This huge growth among the internet users of India is changing the digital dynamics of the market of India. In addition, more and more people are using digital media and platforms for their various purposes ranging from information collection to shopping. Moreover, India has successfully transformed their digital landscape from a medium to a fully developed market. This growth also shows that the market of India is expanding at a much faster pace and is expected to change the way through which people and businesses are grasping the opportunities. Traditional marketing in Pre-Internet Era When the internet was not born, advertising activities were basically carried through traditional mediums such as television, billboards, and radio advertisements. In the pre-internet era, both word of mouth and door to door advertisements played a major role in the marketing activities. But, with the rise of digital marketing, everything changed for the businesses. That’s because, people now have access to a large number of potential customers for promoting their offerings without even going to places. Through digital marketing, the people and businesses can target their potential customers in an effective manner so as to enhance their sales and productivity. Digital marketing in Post-Internet era People, especially in this decade, are spending more time on the internet for streaming, playing games, reading books, paying bills etc. The number of people who are using the internet is growing at a much larger pace. India is expected to outrank China in terms of consumption of the internet. On an average, Indians are spending approx. 1 hour and 29 minutes each day on the internet and digital media. In addition, a large number of these Indians are surfing the web through their smartphones. Furthermore, the cheap data prices and affordable pricing of mobile handsets are enabling the people to fully leverage the power of these digital mediums or digital marketing. Looking over these statistics, people are considering a bright future of digital marketing in India. Digital marketing landscape in India The growth in the digital marketing sector of India started after the introduction of Michael Aldrich online shopping system. Soon after this system came into existence, a number of private players started their journey to serve humankind. Soon, new companies like IndiaMART started their B2B operations in India which popularized the digital marketing concept. When e-commerce players like Flipkart and Amazon started their business operations in India, a rise in the sales of mobile phones, online shopping, and internet marketing took place. This rise was the main reason behind the digital marketing sector boost. With the rise of social media platforms, digital marketing in India started to grow at a much optimum pace. Over the years, digital marketing allowed both small and medium sized businesses to flourish by developing a global network through which businesses can operate internationally. Why Digital marketing? On the internet, a large number of people browse through different websites in order to get their desired things. It’s not essential that every person who visits your website will purchase from you. It’s possible that the audience is looking for something which is not offered by your business. This issue is somewhere giving nightmares to the business owners as their products and services are not reaching the potential and relevant audience. In such cases, it is digital marketing which can ensure that your offerings are reaching the right audience. Big data ensures that these businesses can target their potential customers based on the past trends and analysis of user behaviour. In addition, the social media channels and search engines are regularly updating their algorithms in order to ensure that your business offerings are reaching relevant audiences for more sales. Furthermore, ROI can be easily calculated using digital marketing strategies instead of traditional marketing. Small as well as big companies are utilizing digital marketing to obtain better output with comparatively less input and costs. Future Digital Marketing Trends Digital marketing is one of the fastest growing advertisement techniques through which businesses are interacting with their customers effectively. Even, few years back, when people talked about AI, Big data, Machine learning etc. they were considered crazy. But in this century, we all are aware how these AI, Big data, Machine learning etc. are changing the market dynamics and global business industry. Businesses are now integrating AI and Machine learning to automate their business processes. Furthermore, the AI is also helpful in narrowing down the digital audiences so as to serve them in a more sophisticated manner. Voice search and AI enabled devices are changing the ways through which people used to surf the web. By optimizing your content for voice searches and AI enabled devices, the businesses and digital marketers can grasp new and better opportunities for their business sustainability. Apart from these, there are several other digital marketing trends such as Browser push notifications, AB Testing, interactive content, etc. for a business growth. Digital marketers and businesses, both are looking for new ways to target their audiences appropriately which is another main factor behind the bright future of digital marketing in India. Future Growth of Digital Marketing in India The estimated number of people using the internet in 2025 will be around 1000 million. In addition, a report from Globaldata states that “due to the recent covid-19 lockdowns, the Indian e-commerce market is expected to rise to 7 trillion”. As per a recent report by Goldman Sachs, the Indian digital marketing sector is estimated at $160B by the year 2025 which is three times higher than the current value in 2020. Furthermore, experts are estimating that the digital marketing sector is expected to employ more 2 million people till 2025. India has also seen a sharp increase in the internet population since the introduction of the Digital India Programme by the Government of India. From 69 million users in 2016 to 100 million in 2017, the digital marketing sector of India is growing rapidly due to the support by the government. The Digital India program was initially launched by the government to enhance the online infrastructure as well as to empower the businesses and start-ups. Due to the Digital India campaign, a large number of start-ups and businesses expanded their services and functions for catering the digital needs of the people on the internet. The future is here The huge growth in the digital marketing sector of India is proof that the future of digital marketing is bright in India. This is not going to fall down anytime soon rather it has the potential to grow more. Business and digital marketers can leverage digital marketing at it’s fullest by developing and implementing appropriate strategies and practices so that higher competitive edge can be achieved for expanding the business and its functions. Businesses and digital marketers can utilize the power of AI, chatbots, content marketing for moving ahead in this digital industry. Furthermore, it becomes highly essential for the businesses to stay updated with the latest trends and strategies for getting improved results. Conclusion Digital marketing sector is very dynamic in nature due to which changes and updates in search algorithms are very frequent. In addition, these changes in algorithms can highly impact your business productivity if not considered in the strategy development. So, digital marketers both as an individual and as business employees need to embrace the use of latest technologies and tools for staying ahead of the competition. Moreover, if you are looking to build your brand or business in this digitally advanced world, you should definitely consult with the best digital marketing company in Jaipur i.e. DigiRoads. We at Digiroads understand that change is an integral part of digital marketing. As a result, we are focused on utilizing all the components of digital marketing so as to provide the best outcome in the growth of your business online. We are leveraging the different modules of digital marketing such as SEO, SEM, social media, content, email marketing, campaign management, and many more for ensuring the success of your business. Digital Marketing company in Bangalore
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Top 10 Digital marketing companies in Bangalore Bangalore is one of the big cities of India in which a large number of small and medium businesses are growing rapidly. In order to cater the digital needs of these small and medium businesses, a large number of digital marketing companies are competing with each other. Selecting the right people for work is a tough choice for these small and medium sized business owners due to which here are top 10 digital marketing companies in Bangalore.
DigiRoads DigiRoads is the top digital marketing company in Bangalore which is providing a wide range of digital marketing services in Bangalore and India. DigiRoads is a team of young professionals who are experienced and dedicated in their work for giving unmatched output. The digital marketing professionals of DigiRoads pay attention to slightest of details and deliver excellent quality services to our clients. DigiRoads is providing a wide range of services such as SEO, SEM, SMM, PPC, E-mail marketing, content creation, website development, customized designs, etc. for ensuring organic traffic and sales on the websites and digital marketing platforms. OpenthriveOpenthrive is a HubSpot certified inbound marketing agency in Bangalore, India. It’s a fully managed digital and inbound marketing service, offering to enterprises and startups – Brand building, SEO, content marketing, social media marketing, lead generation and total revenue. It focuses on Automation a lot – Automation of every little step inside the company to make processes easier, and cut the budget drastically. It has mastered the marketing and sales funnels, and has clients both in India and abroad. Along with the traditional methods, it practices some out-of-the-box strategies for every client. Geek Creative AgencySituated in Indiranagar, Geek Creative works across all forms of media – print, digital and broadcast. They do not limit themselves to simply branding; advertising, interactive experiences, animation and web analytics all form part of their wide scope of talents. They have the ability to optimize online campaigns to suit desktops, mobile phones and tablets. Geek Creative Agency has one self-proclaimed mission – to help B2C (Business to Consumer) and B2B (Business to Business) companies establish their brand names and create a buzz around their products. Geek Creative is always on the outlook for clients who share their creative outlook on storytelling and communication. AliveNowAliveNow Digital marketing Agency, situated in the heart of Indiranagar, easily makes the Top 10 list. In 2011, a mere two years after it was launched, it made Businessworld magazine’s list of 25 hottest start-ups. Founder and CEO Adhvith Dhuddu made India Today’s cover in 2012 as the youngest CEO of the nation’s top 20 entrepreneurs. Leadership of that caliber has catapulted AliveNow to the forefront of Indian social media marketing with a veritable who’s-who list of international clients. The company works with smaller brands as well and firms from every sector using its cross-platform and custom-built apps. Adsyndicate Adsyndicate is India’s premier and independent 360-degree communication agency with over 25 years of experience and located in 12 cities nationwide. They are a full-service digital agency offering innovative and creative solutions. Their services include Digital Marketing, Films, Events, BTL, Print and Design Services. They draw on the versatile talents of a rare, gifted breed of professionals who dream advertising. Live advertising. Breathe advertising. According to them: “We marry insights with innovation. Research with reason. Big leap thinking with big ticket branding.” DigitalLoveApparently the DigitalLove client calls it the main generation machine. This digital marketing and training service is located in Domlur focusing its marketing services about CEOs, CMOS and marketing executives to help companies achieve their business targets using various marketing strategies centered on optimizing profits. DigitalLove is a Google Certified Partner with decades experience in education, software development, learning and arts & design strategies. His strength is located in the SEO ranking area, market research, lead generation and lead conversion. This is also a leading provider of SEM, SEO and SMO training. Digicliff Digicliff is a seven-year-old digital marketing company, but has secured some of the largest Indian and largest companies in the world as clients. From their office in New Thippasandra, Digicliff's marketing design specialists created innovative campaigns with one critical focus - add value to the organizations of each of their clients. Change to force on platforms throughout the board including cellphones, social media and the web, Digicliff represents one of the most versatile players in the B2B and B2C marketing industry with a relatively recent proven trail record. It is proud of offering solutions and services that can be scaled and interactive. Wat consulted Wat consulted the brands as a full service digital marketing agent that displays the best thoughts in business. The affirmation was difficult to debate with the global advertising giant, Dentsu acquired the 9-year-old company for around 200 crores recently. Consisting of a talented team consisting of 150 people who specialize in various analytical aspects, technology development, creative design and media strategy, WI consulted with creativity in campaign design. They express their priorities as cellphones, videos, social media, and digital. Wat Consult has proven itself as a pioneer and ahead of the curve when it comes to marketing in all its forms. Web Chutney Ranking as Indian Premier Digital Agency, Web Chutney is based on Richmond Road in Bengaluru. The award-winning company concentrates campaign strategies for the largest brands in the world to provide interesting interactive content to lay a strong and positive relationship with consumers throughout the world. Employing more than 200 digital marketing professionals throughout India's main city, Web Chutney provides website design, online advertising, social media, cellular marketing and SEO services which are the vision of creativity and innovation. Each project is an interesting combination of these various techniques with the aim of attracting consumers with interesting content and then ensuring that they remember brands and products to maximize the potential of sales. Ralecon Ralecon is a leading Indian digital marketing company that serves clients in almost ten countries around the world in diverse fields such as travel and tourism, education, retail and retail. They are very proud of the fact that more than 9% of their businesses come from repeated clients who have been amazed by Ralecon's technical expertise and proven results. Ralecon is a Google certified partner and Bing Microsoft partner which adds to Google's ranking for digital marketing agencies in Bangalore. In-house marketing research and campaign design departments ensure that clients are given a unique digital marketing solution that is tailored to their specific needs and goals at any time. |
AuthorDigiRoads is the best digital marketing company in Jaipur in terms of affordable and result oriented services. ArchivesCategories |